Elira Rare Diamond Jewellery · Store Launch · 9 May 2026
Meet #TheEliraGirl —
Janki Bodiwala & the Spirit of Legacy
Janki Bodiwala isn't simply a star — she is the embodiment of what Elira Rare Diamond Jewellery has always stood for. On 9 May 2026, as Elira opened its second luxury boutique on Vesu Canal Road, Surat, Janki arrived not alone, but with her mother and grandmother. Three generations of women, radiant in rare diamonds, became the defining image of that evening. It was far more than a store launch. It was a living celebration of legacy, of the women who carry stories across time — and of the jewellery that keeps those stories alive.
With this milestone came the reveal of #TheEliraGirl: a new language of elegance rooted in rare diamonds, premium craftsmanship, and the quiet confidence of women who know their worth. Elira Rare Diamond Jewellery now has a face, a voice, and a vision to match its rarest pieces.
The Face of Rare Elegance
Meet #TheEliraGirl: Janki Bodiwala
Janki Bodiwala
Brand Ambassador — Elira Rare Diamond Jewellery · #TheEliraGirl
Born 30 October 1995 in Ahmedabad, Janki Bodiwala is an award-winning actress celebrated across Gujarati cinema and Hindi films alike. Her breakthrough came with Chhello Divas (2015), followed by the critically acclaimed Vash (2023) — for which she received the National Film Award — and her Hindi debut in Shaitaan (2024) opposite Ajay Devgn. A Top 3 finalist at Miss India Gujarat 2019, she also holds a Bachelor of Dental Surgery (BDS) degree, bringing intellectual depth to her grace and screen presence.
Now she is also #TheEliraGirl — the face of Elira's rare diamond philosophy. In her own words: "Some jewellery is made to sell in numbers. Elira Jewels creates pieces that are made to stay rare."
Janki fits Elira because she has never chased popularity at the cost of authenticity. Her Gujarat roots — born in Ahmedabad, deeply familiar with Surat's cultural heartbeat — give her an organic connection to the luxury market Elira serves. Her career has been defined by choosing roles and brands that value craft over mass appeal — a value that mirrors Elira's own philosophy around rare diamonds and Polki jewellery made for women who understand the difference between owning something and truly possessing it.
The Moment That Defined the Evening
Three Generations, One Living Legacy
When I walked in with my mother and grandmother, I wasn't just attending a launch. I was celebrating a bond that jewellery has always represented — the past, present, and future of elegance.— Janki Bodiwala, #TheEliraGirl
That single moment — three women, three generations, one shared love for pieces that outlast trends — became the emotional soul of the evening. It required no campaign brief, no styling note. It simply was. And in being, it captured everything Elira Rare Diamond Jewellery has always believed: that the most powerful jewellery is not the most expensive, but the most meaningful. Pieces you pass forward, not just wear today.
This is the promise embedded in every creation at Elira's new luxury jewellery store in Vesu — that a diamond chosen today becomes a story told for generations to come.
What We Stand For
Elira's Brand Promise: Rare Diamonds, Enduring Craft
Elira Rare Diamond Jewellery is defined by a commitment that goes far beyond aesthetics. Every piece begins with responsibly sourced rare diamonds bearing industry-standard certification — GIA, IGI — ensuring that the beauty you hold is verified at its very foundation. The craftsmanship that follows bridges contemporary design sensibility with deep-rooted traditional motifs, producing jewellery that feels of-the-moment yet timelessly rooted.
The New Address of Luxury in Surat
Inside the Vesu Boutique — Where Luxury Meets Intimacy
Elira's new luxury jewellery store on Vesu Canal Road, Surat, has been designed for the woman who values privacy, curation, and time. Every detail — from the warm marble interiors to the precision lighting calibrated to reveal each diamond's truest brilliance — serves a single purpose: to create a space worthy of the jewellery it holds, and the woman who wears it.
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Warm Marble Interiors & Precision Lighting An atmosphere designed to allow rare diamonds to speak for themselves — every facet visible, every setting honoured.
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Private Viewing Salons Dedicated, confidential consultation spaces — because a meaningful purchase deserves unhurried attention.
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Curated Collections: Polki, Signature & Custom Three distinct worlds under one roof, each serving a different facet of the Elira woman's story.
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On-Site Sketching & CAD Bespoke Previews See your custom piece before it is made — from hand sketch to photorealistic CAD rendering.
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Lifetime Aftercare Services Complimentary cleaning, professional polishing, and secure storage — because a rare piece deserves lifelong care.
Discover the Collections
Crafted to Stay Rare
Signature Diamond Collection
Contemporary cuts, luminous halo settings, and everyday elegance alongside high-jewellery statement designs. The collection for the modern bride, the discerning collector, and the woman who wears diamonds the way others wear confidence — naturally.
Polki & Heritage Jewellery
Uncut diamonds set within traditional craftsmanship — the most intimate expression of Indian jewellery heritage. Elira also offers expert restoration and custom adaptation of heirloom Polki jewellery, ensuring that legacy designs remain relevant for future generations.
Customised Jewellery Solutions
From the first consultation to final delivery, every bespoke commission is a collaboration. Engagement rings, family crest pendants, anniversary pieces — each one designed with stone selection, production timelines, and design mockups, so you see it before you hold it.
A Campaign. A Promise. A Woman.
Why #TheEliraGirl Matters
#TheEliraGirl is not a hashtag. It is a promise — spoken to every woman who has ever looked at a piece of jewellery and felt something deeper than desire. It is for the woman who values rare diamonds over mass-produced pieces. Who sees jewellery not as an accessory but as a chapter of her story. Who wants pieces that become heirlooms for the next generation. Who believes in craftsmanship that bridges the modern and the traditional without apologising for either.
Janki Bodiwala lives this promise. From her Gujarat roots to her award-winning career, from her BDS degree to her role as #TheEliraGirl — she represents the grounded, intelligent elegance that Elira Rare Diamond Jewellery champions. Not glamour for glamour's sake. Substance, wrapped in beauty, worn with intention.
Some jewellery is made to sell in numbers. Elira Jewels creates pieces that are made to stay rare.— Janki Bodiwala, #TheEliraGirl
Looking Ahead
The Next Chapter for Elira in Surat
The second boutique in Vesu is not a destination — it is a beginning. Elira Rare Diamond Jewellery plans to expand its presence across Surat's finest luxury precincts, with dedicated exhibitions, exclusive bridal trunk shows, and collaborations with the region's most respected stylists. The #TheEliraGirl campaign will continue to anchor Elira's storytelling — celebrating, season after season, the women of Gujarat who see jewellery as legacy rather than luxury.
Every great heirloom begins with a single choice. The doors at Vesu are open. Yours is waiting.
Experience Elira in Vesu
Book a private appointment and explore the collections that define rare.
